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Cole Swindell premiered his music video for “Love You Too Late” yesterday.

On Friday, (8/2) YouTube Music will feature and play the high-energy video “Love You Too Late” on their billboard in Times Square.

Cole posted to Instagram yesterday, “About to have some fun with this video. Premieres tomorrow morning on @YouTubeMusic and @CMT, then join me at 6pm CT on YouTube to talk all about it. See ya there #LoveYouTooLate.”

About to have some fun with this video. Premieres tomorrow morning on @YouTubeMusic and @CMT, then join me at 6pm CT on YouTube to talk all about it. See ya there #LoveYouTooLate

12.5k Likes, 295 Comments - Cole Swindell (@coleswindell) on Instagram: "About to have some fun with this video. Premieres tomorrow morning on @YouTubeMusic and @CMT, then..."