Old Dominion unveiled their moving video for single “Some People Do.” The video was inspired by Jason Schneidman, celebrity men’s groomer, who also works with Old Dominion.
Schneidman was previously homeless and, after overcoming drug addiction, turned his life around. In his spare time, he helps out the homeless of LA, providing haircuts as a means to connect with those who may be battling addiction issues, and funds scholarships to rehab centers.
Back in early February 2020, the band joined Jason on the ground in Los Angeles to help out. The visuals, directed by Mason Allen, show the effect that if we all do a little, we can help out a lot.
The foundation seeks to help give second chances and helping anyone out who is willing to do the work. The foundation is working with rehabs in California providing funding through the sales of Schneidman’s products.