Reese Witherspoon and Kacey Musgraves will executive produce a new Apple TV Plus series called My Kind of Country. The show, which premieres on March 24, will feature Jimmie Allen, Mickey Guyton, and Orville Peck as talent scouts. The scouts will travel the world searching for the next country star.
Per the press release, the show is “a fresh take on a competition series, breaking down barriers in country music by providing an extraordinary opportunity to diverse and innovative artists from around the world.”
The winner of the eight-episode series will receive what is described as a “life-changing prize” from Apple Music. That prize will include “unprecedented support and exposure on the platform.”
The show was first announced back in August 2020. At the time, Reese posted to Instagram, “Well, it’s not looking like I’ll ever fulfill my childhood dreams of becoming @DollyParton… but this might just be the next best thing! I am beyond excited to share that @HelloSunshine will be partnering with @Apple to bring y’all its very first competition series called ‘My Kind of Country’…. the search for extraordinary country music talent. Growing up in Nashville, Tennessee, Country music has been a huge part of my life for as long as I can remember. The history of songwriting and recording, the artistry of matching lyrics and chords, the true expression of what is happening to humanity right now… not to mention the dazzling stage performances that bring you to your feet! There are so many remarkably talented people whose voices are being heard right now, but there are many more who have different experiences and remarkable stories that still need to be told in the genre.”
Witherspoon added, “I’ve been incredibly inspired by all artists who continue to blaze bold new trails. Our hope is to discover musicians who are revolutionizing country music and help amplify their voices and bring the JOY of Country Music to everyone around the world!