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Country music will now have four country music award shows annually. NBC has just announced the first-ever “People’s Choice Country Awards” airing in September across NBC and Peacock. The show will broadcast live from the Grand Ole Opry stage in Nashville.

The two-hour telecast will give NBC their own country awards show. It will compete with the CMA Awards, which have aired on ABC since 2006. Also, the CMT Music Awards, have aired on CBS since 2022, and the ACM Awards, which have streamed on Prime Video since 2022. NBC aired the CMA Awards from 1968-71 and the ACM Awards from 1979-97.

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Cassandra Tryon, Senior Vice President, Live Events at NBC, said in a statement, “We’re excited to partner with the Grand Ole Opry to bring the year’s biggest celebration in country music to Nashville. Country fans are passionate about their music, and there’s no better place to host this event than from country music’s biggest stage.”

The fans will choose the winners entirely, though several honorary awards will also be bestowed.

“The People’s Choice Awards” has long included country categories and performances. Shania Twain performed a four-song hit medley at the most recent People’s Choice Awards, which aired on December 6, 2022. Carrie Underwood was voted the Country artist of 2022, beating Kelsea Ballerini, Kane Brown, Luke Combs, Miranda Lambert, Maren Morris, Thomas Rhett, and Morgan Wallen.

The new project is an example of collaboration resulting from NBC Universal’s equity investment in Opry Entertainment.

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