One South Carolina University is launching its own brand of whiskey. Furman University in Greenville, SC, has a creative way to raise $426 million dollars. They are selling their own line of bourbon. FU All The Time bourbon launched Saturday at a party for their Clearly Furman campaign.
According to Furman University, the new bourbon debuted on Saturday at the Clear Furman campaign’s launch party — a new initiative to raise $426 million by the university bicentennial in 2026.
South Carolina University Launching Their Own Brand Of Whiskey
“We thought FU All the Time bourbon would be popular, and it was a huge hit,” Elizabeth Lichtenberg, senior director of brand strategy and visual communications for Furman, said in the press release. “Everyone loved it. It felt good to be able to offer the Furman Family something new and unique that they can enjoy and take some pride in and give them a new way to toast and celebrate Furman.”
The “FU All the Time” cheer the bourbon was named after was made famous by two former Furman presidents.
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