About Us

WKXC-FM, known throughout Georgia and the CSRA as KICKS 99, has proudly served as Augusta’s Country Leader, celebrating country music and community connection for decades. With a deep commitment to entertaining listeners and supporting local causes, KICKS 99 remains one of the Southeast’s most respected and decorated country radio stations. 

A consistent standout in country broadcasting, KICKS 99 is a three-time winner of the Country Music Association (CMA) Station of the Year Award—earning top honors in 2007, 2020, and 2022. The station has also been nominated seven times for this prestigious award, including 2000, 2007, 2011, 2012, 2020, 2022, and 2024, reflecting sustained excellence and listener loyalty across the years. 

The Kicks Wake Up Krew, beloved by Augusta listeners, has twice been named Best of Augusta by Augusta Magazine (in 2023 and 2025) and continues to set the standard for engaging, community-centered morning radio. The station also proudly earned recognition as a 2025 Finalist for Cyber City’s Best in the Community Choice Awards, underscoring its unwavering local impact. 

KICKS 99’s talent and leadership have been recognized on the national stage through multiple prestigious industry honors. In 2020, the station earned Country Radio Broadcasters (CRB) recognition for excellence in music direction within the small-market category. In addition, KICKS 99 has been acknowledged by Radio Ink with honors including Best Country Program Director in 2022 and recognition among the Most Successful Program Directors in Radio in 2023. These accolades underscore the professional excellence and high standards that continue to drive the station’s success.

KICKS 99 has also earned recognition from the National Association of Broadcasters (NAB) as a 2023 Marconi Award Finalist for Country Station of the Year, marking another milestone in its continuing tradition of excellence. 

For generations of listeners across Augusta and the Central Savannah River Area, KICKS 99 continues to deliver today’s biggest country hits, award-winning personalities, and a genuine connection to the community it serves. Proudly entertaining the CSRA with Today’s Best Country and the Heart of Augusta. 

Beasley Media Group (BMG), LLC is a leading multiplatform media company and a proud subsidiary of Beasley Broadcast Group, Inc. Serving audiences across the United States, BMG connects brands and consumers through innovative advertising and digital marketing solutions. With 55 radio properties in large- and medium-sized markets nationwide, Beasley Media Group stands as a trusted leader in audio technology, podcasting, eCommerce, and event marketing. 

To deliver top-quality entertainment, effective advertising results, and dedicated service to our listeners, advertisers, shareholders, and communities, all while fostering a respectful, collaborative, and innovative workplace for our employees. 

To be a forward-thinking media leader, continually evolving to provide engaging content and marketing solutions that empower audiences and advertisers alike. We aim to build inclusive communities and leverage technology to expand our influence well into the future. 

Founded in 1961 by George G. Beasley, the company began with a single radio station, WPYB-AM, in Benson, North Carolina. Through strategic growth and innovation, it expanded into major markets including Los Angeles, Philadelphia, Boston, and Detroit. George Beasley’s pioneering leadership and commitment to broadcast excellence paved the way for BMG to become a nationally recognized media powerhouse embracing emerging digital and audio platforms. 

Beasley Media Group fosters a culture of diversity, equity, and inclusion, leveraging the unique backgrounds and experiences of our employees to reflect the communities we serve. We are dedicated to meaningful public service initiatives and creating a welcoming environment for listeners, advertisers, and staff. 

3033 Riviera Drive, Suite 200 
Naples, FL 34103 
(239) 263-5000 
email@bbgi.com 

Learn more about our stations, digital services, and community impact at bbgi.com. 

Beasley Media Group is ready to partner with your brand to create compelling multimedia campaigns that inspire and engage. Contact us today to start your journey with a trusted media leader.