2014 will always be known around the KICKS studios and the Beasley Media Group in Augusta as the year KICKS 99 went off the air, for a few days.
Here’s the story….
This ice storm was a big one. In radio, when a major weather event happens, you get rooms at the closest hotel or sleep in your office til it’s over. It’s our job to serve the community.
It started slowly and we were actually enjoying our hunkered down time together doing weather and traffic reports around the clock. About 5 of us were at the stations throughout our building.
Finally, things start to get a little better and it was a good thing, KICKS 99 just went off the air, which usually means we had a power outage at our transmitter site off Highway 25 in Edgefield County. When this happens, usually our generator kicks in and we’re back on, but not this time.
Our engineer, Charlie, drove a very slow 12 miles through the ice to check things out.
Then, I got a call. The KICKS 99 tower had collapsed due to the weight of the ice that had accumulated on it.
Nashville and many of our listeners sent in pics of them holding signs saying “I want my KICKS 99 back”. It was awesome.