Cracker Barrel To Start Selling Beer And Wine
Even though Cracker Barrel has reopened 505 of its 664 restaurants for limited dine-in service, the company said that profits are expected to be “choppy” in the coming months as people emerge from the pandemic.
The company has announced that as part of a new menu, they will now start selling wine and beer. The beer and wine offerings are currently in 20 restaurants with pans to expand.
For the third quarter ended May 1, the Lebanon, Tennessee chain reported a 41.7% decline in same-store sales.
CEO Sandra B. Cochran told investors this week, “I think everyone is having trouble predicting what’s going to happen.”
Cochran added via press release, “The past several months have presented unprecedented challenges for Cracker Barrel, the industry and our country. I believe our strategic priorities, such as accelerating our off-premise business, combined with the rapid actions we took to bolster liquidity, strengthen our business model and adapt our operations to the circumstances have positioned us well for the recovery period to come.”
Reaction on Twitter has been big and positive on Cracker Barrel’s new move. It’s a Southern Thing tweeted, “Okay, next they need to set up a country karaoke station and put in a mechanical bull, then I’ll never leave.”
Okay, next they need to set up a country karaoke station and put in a mechanical bull, then I'll never leave.https://t.co/D69KMimmvx
— It's a Southern Thing (@southernthing) June 4, 2020
Another Cracker Barrel customer tweeted, “I can finally get beer with my French toast thanks @CrackerBarrel”
I can finally get beer with my French toast thanks @CrackerBarrel
— Chad (@c_van52) June 5, 2020
