Mattel Unveils Limited-Edition Super Bowl Collectibles
Ahead of Super Bowl LVIII, Mattel Creations launched an exclusive line of NFL and NFL Players Association officially licensed collectibles. Fans of the San Francisco 49ers and Kansas City Chiefs have a chance to pre-order special edition Fisher-Price Little People, a Barbie NFL Super Bowl Champion doll, and a Super Bowl-themed UNO Fandom deck.
“As football fans gear up for The Big Game, we’re excited to offer these unique collectibles to celebrate a historic victory,” stated Lisa McKnight, the Executive Vice President and Chief Brand Officer at Mattel.
Barbie, Fandom UNO deck, and Fisher Price Little People
These collectibles include the Fisher-Price Little People Collector Super Bowl set, showcasing detailed figures of NFL players and a “super fan” to commemorate the victors of the championship. Additionally, the Barbie NFL Super Bowl Champion doll is designed in the winning team’s fan gear. Meanwhile, the UNO Fandom deck, a premium collector’s edition, features the championship team’s logo, player cards, and a special foil card.
It’s worth noting that only the winning team will have their merchandise produced. That adds a competitive edge to the release.
The Little People Collector set, and the special edition Barbie are priced at $30. The UNO Fandom deck is $12.
Pre-orders can be placed now through February 25 through a dedicated page on Mattel’s website, with shipments set to begin in August.
Reactions to Mattel x NFL Collectibles
Of course, football fans flooded the comments on Mattel’s Instagram post. Some people even compared the limited-edition Barbie to singer Taylor Swift. “IS THERE A TAYLOR AND TRAVIS BARBIE SET [laughing emoji],” they wrote. Another person was more concerned that only the winning team would be featured on the collectibles. “I think it’s shady to make these only for the winning team.” They added, “I’m sure fans on both sides would happily buy these for their teams now. I support my team win or lose.” Someone else suggested that the company take it a step further and create an entire NFL line for Barbie.
Take a look at the collectibles below.