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Jelly Roll Missed Award Show For A Good Reason

Author Nancy Brooks // Country Writer, Beasley Media Group

Jelly Roll won his first People’s Choice Award over the weekend (2/18) for Male Country Artist of the Year but was not there in person to accept the award. Jelly had a good reason for not showing up: He was “honoring his word.”

Jelly posted a video clip thanking fans for the People’s Choice Award win. He explained, “Holy s—. We won a People’s Choice award for the Male Country Artist of the Year, voted by the fans baby. I always said I don’t have the biggest fan base, but I have the mightiest fan base, baby. The tiniest and the mightiest. You all never let me down, thank you.”

He continued, “Thank you to the People’s Choice; I’m sorry I wasn’t there. Here’s the truth: I’m standing in the juvenile courthouse right now. I just walked out of the juvenile facility. We partnered with The Beat of Life to bring a music program to the kids. This has been on my calendar for a long time. I promised these kids I was coming. I know whenever I was a kid in here, I got let down a lot. I didn’t wanna be one of the people letting these kids down. I had to honor my word.”

RELATED: Jelly Roll Announced As Guest Mentor On ‘American Idol’

He concluded, “I hate I wasn’t (at the awards show), but don’t take me not being there as a sign of anything other than love and respect, and me trying to do better for my community, baby.”

Jelly added that he wrote some “big songs today” with the kids at the juvenile center in Nashville and will work something out so everyone can hear them in the future.

He captioned the video post on Instagram, “No plan- no speech – just from the heart – love y’all – eternally grateful.”

See that post here.

Jelly himself was incarcerated at the same Nashville juvenile facility when he was a teenager.

Jelly Roll: 5 Songs You Need To Know From 'Whitsitt Chapel'

  • "The Lost"

    An album cut that Jelly co-wrote with Miranda Lambert. In January, Lambert posted to Instagram that she made a new songwriting friend, Jelly Roll. By the looks of it, the two had a great time writing songs. Miranda posted a couple of photos to her Instagram, one with her, Jelly Roll, and a songwriter named Telenitry. She wrote, “Made a new friend this week! Jesse was right when he said we go together like biscuits and gravy! Loved writing a tune with @jellyroll615 and @telemitry.” See that post here.

  • "Halfway to Hell"

    While this song has not been released as a single to country radio, it’s well-known by fans and got a massive response when Jelly performed it at his “Backroads Baptism Tour.” The song kicks off the album, starting with a clip of a church preacher preaching, “Just save you because he gave his only begotten son.” As the music starts, the preacher continues to preach; Jelly begins the song with the lyrics, “I’m a county jail revival / I’m a bottle and a Bible / I’m a rolling stone disciple / With a cross across my face.”

  • "Save Me" (with Lainey Wilson)

    Little did Jelly know when he recorded this song with his friend Lainey Wilson that the collaboration would be nominated for a GRAMMY in the Best Country Duo/Group Performance. The song was also recently nominated for Musical Event at the 2023 CMA Awards. In early December 2023, the song hit the top of the country music charts. They also performed the song at the ACM Awards in May of 2023.

  • "Need a Favor"

    The first number-one country song from this project, but his second number one country song overall. The first number one was “Son Of A Sinner,” which was his first country single release before he released Whitsett Chapel. The powerful and relatable lyrics include, “I only talk to God when I need a favor / And I only pray when I ain’t got a prayer / So who the hell am I, who the hell am I to expect a savior, oh / If I only talk to God when I need a favor? / But, God, I need a favor,”

Nancy Brooks has been working in the country music industry for almost 30 years. She has interviewed pretty much any country star you can think of. In the late 1990s, she started working with Dolly Parton. And yes, Nancy reports that Parton is as sweet as you would think. She loves her life in country music and has been backstage at every CMA Awards show since the late 1990s. Many of her stories are from her one-on-one interviews. She was there at the beginning of the incredible careers of many music superstars today, including Taylor Swift, Shania Twain, and Blake Shelton, and has interviewed them multiple times throughout the years.

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Author Nancy Brooks // Country Writer, Beasley Media Group
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